Ajinomoto Contributes To Sports Nutrition

KUALA LUMPUR, 25th October 2019 – The Ajinomoto group has contributed continuously to sports nutrition development in Japan since 2003 through Victory Project®. Now, the project has expanded to ASEAN countries including Malaysia. In Malaysia, a project named “Sports Nutrition Awareness Project” was introduced with the collaboration established between the Ministry of Education (MOE), Bukit Jalil Sports School (BJSS) and Ajinomoto (Malaysia) Berhad (AMB).

The project was soft-launched at BJSS, witnessed by the Deputy Director of Sports, Co-curricular and Arts Division of MOE, Mr. Suhaimi Sun Abdullah, the Principal of BJSS, Mr. Ithnin Mahadi, and Managing Director and Chief Executive Officer of AMB, Ms. Naoko Yamamoto.

The Project aimed to educate and increase awareness among student athletes on the importance of nutrition through sports nutrition education talks, balanced set lunch servings, and information sharing through posters and digital portal. One of the key messages of this project is to educate the student athletes on the objective of healthy eating and to instil balanced dietary habit among student athletes.

In line with Victory Project®, the ultimate goal of “Sports Nutrition Awareness Project” is not only contributing to the well-being of student athletes but also all Malaysians. The Ajinomoto Group is a global manufacturer of high-quality amino acid based products and has contributed to food, health and nutrition through the cutting-edge technology in aminoscience.

With its tremendous success results, Ajinomoto Japan has expanded nutrition supports by sponsoring the global sports events i.e. the 2016 Rio Olympic Games in Brazil, the 2017 SEA Games and the ASEAN Para Games in Malaysia, current SEA Games and the ASEAN Para Games in Philippines as well as the upcoming 2020 Tokyo Olympic Games in Japan.

*Victory Project®: Support activities including guidance on sports nutrition and amino acid conditioning for top athletes at international tournaments.