Ajinomoto (M) Berhad Collaborates with National Athletes in Sports Nutrition Program as the Preparation of the 31st SEA Games, Vietnam

KUALA LUMPUR, 21 April 2022 – Ajinomoto (Malaysia) Berhad (AMB) has collaborated with three national athletes in preparation for the upcoming 31st Southeast Asian Games (SEA Games) to be held in Vietnam in May 2022. A press conference was organised today at the National Sports Council of Malaysia, Kuala Lumpur to announce this meaningful collaboration between AMB and the National Athletes Team.

Ajinomoto Co., Inc. being the main sponsor of SEA Games, which is one of Southeast Asia’s largest sporting events, continues to champion its ASEAN Victory Project® to support the conditioning of top-level athletes through nutrition programs and advances in amino acids technology.

In Malaysia, the three national athletes namely high jumper Nauraj Singh Randhawa, heptathlete Norliyana Kamaruddin, and discus thrower Queenie Ting Kung Ni are participating in the Winning Meals Kachimeshi® sports nutrition program from March to July 2022. Throughout the course, the athletes are educated and served a well-balanced diet that is specially curated by nutritionists to meet the athletes’ needs and training targets. In addition, the athletes’ diet is incorporated with AMB’s aminoVITAL® which is formulated with Branched Chain Amino Acids (BCAAs) to improve exercise performance, strengthen muscle endurance, help in muscle recovery, and reduce muscle fatigue.

“The Ajinomoto Group’s commitment towards promoting health and well-being of the community is part of the Ajinomoto Group Creating Shared Value (ASV) initiatives. ASV represents our unchanging commitment to pursuing our mission of contributing to the world’s food and wellness, and better lives for the future. Stemming from our Victory Project® which began in 2003, has enabled us to utilise our expertise to drive forth the advancement of food and health, particularly in sports nutrition. Throughout the years, the company has been progressively supporting various athletes from Japan to ASEAN countries namely Malaysia, Thailand, the Philippines, Indonesia, Vietnam, and Singapore in achieving victory at international tournaments,” said Tomoharu Abe, Managing Director/Chief Executive Officer of Ajinomoto (Malaysia) Berhad.

“This year, we are proud to be supporting our Malaysian athletes by providing well-tailored nutritious meals and our amino acids drink, aminoVITAL® as a preparation to vie for their winning spots in the 31st SEA Games 2021. The Malaysian sporting scene is progressive and capable of churning out high-performing world-class athletes. Through the integration of nutrition and sports by the Ajinomoto Group, I hope Nauraj Singh, Norliyana, and Queenie Ting will unleash their fullest potential and make Malaysia proud,” added Abe. 

As part of the highlight of Winning Meals Kachimeshi® and aminoVITAL® throughout the SEA Games, AMB will also be running a series of promotions to increase public awareness, especially among active Malaysians about the importance of sports nutrition in supporting their active lifestyle and healthy living. Be sure to follow Ajinomoto (Malaysia) Berhad’s social media pages @myajinomoto on Facebook, Instagram, Twitter, and YouTube as well as @aminoVITAL® on Facebook.