AJINOMOTO makes the earth smile at you
Caught up in the hustle and bustle of everyday life, we sometimes neglect our responsibility towards the environment and nature that we co-exist with. Stepping up to the plate, AJICO Japan initiated a “Smile Earth!” program since year 2007 as social contribution activities in which The Ajinomoto Group’s employee from worldwide act for the good of the Earth.
The “Smile Earth!” program encompasses activities with three themes as to create environmental conservation awareness within the Ajinomoto Group: “Clean up,” which includes these simultaneous global clean-up activities; “Mottainai (What a waste!) & Eco,” which includes the “Eat Well ECO” campaign and the collection and donation of unused goods; and “Diverse Actions,” which includes “Lets Plant for the future”
In 2012, The Ajinomoto Group, from 14 countries around the world, kick-off the “Clean Up Our Earth Together Day” on the same day. Participation in this simultaneous global clean up by business sites and employees has grown every year, reaching approximately 10,000 employees at 186 sites. Japan, Thailand, Vietnam, Malaysia and China are some of the countries participating to help solve global challenges.
This year is the fifth “Clean Up Our Earth Together Day” organised by Ajinomoto (Malaysia) Berhad (AMB) and took place on 25 October 2013. The activity was also extended to neighbouring company, Malaysia Packaging Industry Berhad (MPIB). A total of 178 participants from AMB and 31 participants from MPIB cleaned up the neighbourhood together, recording the biggest participation ever for such a project here.
The participants were then divided into five groups, Group S, M, I, L and E to clean up the surrounding neighbourhood by picking up rubbish and were requested to segregate the waste accordingly for recycling purposes – a new extension to the cleanup project. Within an hour, 180kg of garbage was collected through this joint effort.
AMB has participated in this activity for five years consecutively since 2009. This activity encourages all the participants to get to know each other better as they work side by side, giving back to the environment. It also gives AMB a good opportunity to show a strong commitment towards environmental conservation supporting the Ajinomoto Group’s vision.
AJINOMOTO® looks forward to more successful community service and environmental conservation events in the near future, striving to serve the community better as it realises its social responsibility and the importance of giving back.
