“Campur, Campur, Siap!” Campaign Promotes More Vegetables Intake
KUALA LUMPUR, 29 March 2019 – Due to the overwhelming response of last August “Campur, Campur, Siap!” Campaign by Ajinomoto (Malaysia) Berhad (AMB) in Klang Valley, AMB continued and extended this campaign to East Coast with more activities and fascinating information sharing to the locals.
Various interesting activities had been conducted for general public, including cooking demonstration, wet sampling of “Sayur Labu Campur” and “Watch & Win” contest for the audience to win attractive free gifts and prizes.
The activities were carried out through AJI-NO-MOTO® Truck that covered Kuantan, Kuala Terengganu and Kota Bharu from February until March 2019. It appeared in wet market areas, moderm trade outlets and office areas.
People caught us through the updated information from MyAjinomoto Facebook and THR Geger radio annoucement. Taking photos with AJI-NO-MOTO® Truck and uploading them on Facebook with the hashtag of #CatchAjiTruck was one of the highlights for participants to win additional prizes.
Ajinomoto Company focuses on addressing social needs and has been continually putting in effort in promoting healthy balanced diet among Malaysians. “Campur, Campur, Siap!” Campagin is one of the initiatives that aims to encourage more vegetables intake for better healthy living.
This campaign is in line with *The Ajinomoto Group Creating Shared Value (ASV) in which AMB continues to inspire housewives to prepare simple, fast, nutritious and delicious mixed vegetables dish like “Sayur Labu Campur”.
*The Ajinomoto Group Creating Shared Value (ASV): The efforts linked to the creation of economic value and growth by contributing to the resolution of social issues in the area of healthy living, global sustainability and food resources through the businesses of Ajinomoto Group since its establishment.