Celebrate a Prosperous Rabbit Year with Ajinomoto Malaysia
KUALA LUMPUR, 17th January 2023 – Reunions are the heart of Chinese New Year celebrations. When we gather for a special feast, great food brings us closer together and helps the heart grow fonder of each other. This Chinese New Year, Ajinomoto (Malaysia) Berhad (AMB) welcomes the Year of the Rabbit by launching the Prosperous Rabbit Year campaign.
In light of the spirit of togetherness this festive season, AMB is set on promoting and sharing the value of family and reunions with all Malaysians throughout the nation to keep the tradition alive and spread the joy of celebrating Chinese New Year with our families. Thus, AMB has partnered with 988 FM to produce Beautiful Life, a short film that highlights the importance of quality time with family, the people in our lives and AMB. AMB invites and encourages all to appreciate the value of quality time and being together, in hopes of strengthening bonds between loved ones in this Chinese New Year, through enjoying this short film.
In the Prosperous Rabbit Year campaign, AMB continues its mission to promote healthy eating by sharing recipes of Chinese New Year staples and popular festive snacks that are both delicious and nutritious via digital platforms. Not only that, stand a chance to win daily and grand prizes starting from 3rd January 2023 until 5th February 2023 in two separate contests being held on the Ajinomoto Malaysia’s Facebook page! Additionally, enjoy receiving free gifts and a special edition premium Angpao packet with every purchase of bundle deal of high-quality AMB products from our online stores on Shopee and Lazada.
AMB hopes to create and share the jolliness of Chinese New Year with fellow Malaysians through nutritious and mouth-watering festive meals that can be enjoyed with our family so we can all “Eat Well, Live Well” this Chinese New Year.