Yielding Hope of Life with Culinary Arts
Kuala Lumpur, 24 March 2017 – Addressing the fact that repaying society is the responsibility of a society player, today, Ajinomoto (Malaysia) Berhad (AMB) does not only settle as one of the leading companies in food industry striving hard towards food safety and the healthy benefits of the public. Instead, the company is aggressively reaching out to the society, committed by lending a helping hand to the needy. Through all efforts that necessitate everything the company is capable of, a living skill development programme, namely ‘Hope of Life with Culinary Arts’ that involves underprivileged youth is carried out.
‘Hope of Life with Culinary Arts’ has been a great success since year 2013. This year, the programme is further expanded with the support from HOPE Worldwide Malaysia (HOPE Malaysia), Malaysian Institute of Baking (MIB), and Junior Chamber International (JCI) Kuala Lumpur. By empowering the underprivileged youth with culinary skill, the programme this round has successfully attracted participation of 26 underprivileged youth who are currently benefited under HOPE worldwide Malaysia’s Health and Education Programme. After a 5-month intensive training with culinary theory class, hot cooking and baking classes, all the youth are now well trained and ready to perform the culinary skill that they have learned.
A charity selling campaign held today at AMB and New Strait Time Press (Malaysia) Berhad (NSTP) premises has seen all of them confidently selling their handmade TUMIX® Chicken Tuiles that they learnt during the programme. Served as a final programme for all these participating underprivileged youth, the charity food selling campaign today is a true assessment to testify their newly learnt living skills which had been sharpen throughout the past 5 months. By simulating the actual business operation, the selling activity today is also conducted with the hope to let them experience and get them prepared with enthusiasm in making attempts to kick start small business in the near future.
While all expenditure is fully sponsored, all funds collected from the selling activity of 480 bottles of TUMIX® Chicken Tuiles including a collective donations are fully handed over to these underprivileged youth from HOPE Worldwide Malaysia respectively. A simple yet heartwarming graduation cum fund handover ceremony is also conducted today after the charity selling campaign, announcing accomplishment of this living skill development programme.
Also attended the ceremony and witnessed the achievement of these participants today include Ajinomoto (Malaysia) Berhad Chief Executive Officer, Mr. Keiji Kaneko, Head of Corporate Communications Department, Ms. Lau Chin Mun, Executive Director of HOPE worldwide Malaysia, Ms. Katy Lee, Presidents of JCI KL, Mr. Jerry Neogh, Account Manager of MIB, Ms. Lew Shiau Ching, and Ajinomoto staff.
They expressed their wholehearted hope towards the outcome of this campaign which is to bring changes to the way of living of these underprivileged youth through culinary skills they have been equipped now.
By utilising the techniques and skills of preparing tantalising food to earn a living, we believe the future of these youth can be salvaged from the bottom line. Ajinomoto (Malaysia) Berhad proves our strong commitment in fulfilling corporate social responsibility to help the local underprivileged community in a truly benefiting way, in return to answer the longstanding philosophy which says “teaching a man to fish, you feed him for a lifetime”.
