Ajinomoto Company Promotes “Less Salt, Umami It” for Healthy Lifestyle


KUALA LUMPUR, 26th August 2022 – Mindful eating is the best way to keep yourself healthy. Ajinomoto (M) Berhad (AMB), through the Ajinomoto Group Creating Shared Value (ASV) initiatives, continues to promote the health and well-being of Malaysians by conducting the “Less Salt, Umami It” campaign until 30th September 2022.

AMB is concerned about the current situation whereby according to the Malaysian Community Salt Survey (MyCoSS), 79% of Malaysians are consuming excessive salt intake which averages about 7.9 g or 1.6 teaspoons of salt per day. Excessive salt intake will lead to non-communicable diseases (NCDs) such as high blood pressure, diabetes, stroke, and many more. 

To encourage a healthy lifestyle and educate Malaysians on less salt intake through AJI-NO-MOTO® Umami Seasoning, AMB has arranged a variety of activities throughout the “Less Salt, Umami It” campaign. The participants stand a chance to win cash prizes of up to RM11,000 by participating in the sodium reduction recipe challenge which will end on 17th September 2022.

Not only that, don’t miss your chance to receive a free recipe card by purchasing a minimum of RM5 for AJI-NO-MOTO® Umami Seasoning products from the Ajinomoto Malaysia Official Flagship Stores on the e-commerce platforms Shopee and Lazada, valid until 30th September 2022.

AMB hopes through this ASV initiative, we are able to educate and encourage Malaysians to consume less salt yet delicious meals with AJI-NO-MOTO® Umami Seasoning to “Eat Well, Live Well”! For more information, please visit the official Facebook pages at @MyAjinomoto & @HiAjinomotoMY or websites at www.ajinomoto.com.my & umamilicious.my/.

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